Consumer reports: Denny's asked its guests what they expect and then used a new ad campaign to show that it already delivers.

It's been nearly two years since Denny's introduced a new advertising campaign. The previous one, called "Our Denny's," ran successfully between 2004 and 2006 featuring testimonials from actual employees talking about their pride in the chain's food and service.

Like all ad campaigns, it eventually ran its course. When Denny's and its ad agency of four years, Publicis Mid America Dallas, decided to update the advertising for the half-century-old chain, it chose to look at the other side of the table.

After six months of focus groups and research, in July the chain unveiled a new campaign, focusing on the customers' perspective. But the ads have more than just a new point of view. Because Denny's has a varied audience, the campaign highlights customers' different viewpoints.

In general, says Margaret L. Jenkins, senior vice president …